Montblanc

The new boutique concept at HKIA cultivates an accessible luxury experience into the heart of the Montblanc universe. Paying homage to Montblanc's heritage of writing and craftsmanship, the rounded and curved shape of the immersive retail environment, as well as the store's backwall furniture designs, are inspired by the art of cursive calligraphy and reminiscence of the "art nouveau era" when Montblanc was founded. Narrated through the elegant details of the new boutique, the store provides customers with a dynamic and comfortable shopping experience, and allows them to delve into the artisan craftsmanship that is an essential quality of all of Montblanc's masterpieces.