Located in Hong Kong's West Kowloon Cultural District, M+ is one of the largest museums of modern and contemporary visual culture in the world dedicated to collecting, exhibiting, and interpreting visual art, design and architecture, moving image, and Hong Kong visual culture of the twentieth and twenty-first centuries. M+ Museum Shop transforms cultural currency into products and experiences to further shape understanding, aiming to cultivate and grow the visual culture community in Hong Kong and Asia with the support of local and international artists, organisations, and the general public. Extending beyond the exhibitions, the M+ museum shop provides a moment to reflect and respond.